Built by Polsia

Run Wales Outdoors
like a machine

30 years of guiding through Welsh mountains, castles, and wild places. Now with AI handling the back office so Andy can stay on the trail.

30+
Years Operating
5★
Review Average
100%
Electric Fleet
4
Languages Served

Award-winning tours.
Now with an OS.

Wales Outdoors has been the premier guided hiking and heritage tour company in Wales since 1995. Welsh Government recognized. Mountain Leader and Green Badge Tourist Guide certified. The only fully electric tour operator in the country.


WalesOutdoorsOS is the operational brain behind it all. Bookings, customers, tour schedules, competitor intelligence, outreach to travel partners. Everything that keeps the business growing while the guides do what they do best.

Booking Intelligence

Fill every tour slot

AI-powered demand forecasting and dynamic scheduling. Know when to add capacity, when to promote, and which tours need attention.

Customer Pipeline

From enquiry to advocate

Automated follow-ups, review management, and rebooking nudges. Turn one-time hikers into returning guests.

Growth Engine

Reach new markets

Multilingual content generation, travel agent outreach, and SEO that keeps Wales Outdoors at the top of search results.

Everything runs from here

One dashboard. All the tools a tour operator needs to grow.

📊

Tour Dashboard

Real-time view of upcoming tours, capacity, and revenue. See your business at a glance.

👥

Customer Management

Track every guest, their preferences, past tours, and likelihood to rebook.

📬

Automated Outreach

Cold email travel agents and hotel concierges. Personalized at scale without lifting a finger.

⭐

Review Management

Monitor and respond to reviews across TripAdvisor, Google, and Facebook from one place.

🌐

Multilingual Content

Generate tour descriptions and marketing in Mandarin, Japanese, Korean, and more.

📈

Competitor Intel

Track competitor pricing, new routes, and market positioning. Stay ahead of the pack.

The trail calls.
Let the OS handle the rest.

Wales Outdoors has spent three decades earning every 5-star review the hard way. WalesOutdoorsOS makes sure the next thirty years scale without losing what makes it special.